Core values. Does your company have them? Do your employees truly understand what they mean? They should. As Zappos CEO, Tony Hsieh, said, "Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny."
Culture is destiny. Yes, core values are a big deal to a company. They define work culture and set the standard for what your business and employees stand for and work towards.